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Vintage
Clothing Stores have bean in the United States
for many years now, only recently in the past
15 years have they bean in more demand than ever.
Perhaps it has to with the fact that today the
fashion industry is always repeating itself, thus
bringing pieces from the past back as trendy modern
day attire. At one time a vintage clothing store's
cliental were solely individuals that were collectors
of eccentric period pieces, or individuals that
were looking for something only to wear to a costume
party. Now day's times have changed. Japanese
kids are paying over $1000 American dollars for
a pair of levis, the sole reason being they have
a nearly transparent red line running down the
inside seem, which is almost impossible to see
to the naked eye. At the same time it is fashionable
for a youth in the United States, guy or gal,
to wear an old pair of Corduroy or polyester pants,
with an old t-shirt, much like those of the baby
boomer generation.With
generation Xer's moving up in the corporate world,
continuing to wear casual vintage pieces that
were fashionable in there youth. Most of the generation
Y, is following closely behind them keeping similar
trends. Needless to say the average baby boomer
still has no clue what a vintage store is, while
nearly all generation x and y'ers have known what
they are there entire lives. As time goes by and
individuals from these generations age and spend
more of there earned money in today's economy,
it is prevalent that more vintage clothing stores
will open in the years to come. Unfortunately
the buyer for a vintage shop has to continually
find ways to supply his/her shop, in an industry
that has no real set way of supplying, unlike
that of a normal apparel shop.
Normal apparel shops, or shops that don't carry
used apparel, have the opportunity to obtain merchandises
either directly through the manufacturer, through
suppliers or through sales representatives. Depending
upon the set up of company, most manufacturers
are companies that manufacture a certain product
or products to wholesale either to suppliers or
directly to a retail shop. The supplier then is
a company that carries particular merchandise,
such as accessories or clothing, and warehouses
them for a manufacturer. This gives the retailer
the opportunity to order what they need, when
they need it. It works almost like a chain. A
good supplier has a continual supply of what the
retailer needs, and seldom has to put items on
back order. Suppliers will also set up booths
at trade shows giving the retail buyers for either
a chain, or mom and pop retail shop, the opportunity
to view all their new merchandise for the season.
Trade shows are usually in large affluent cities
and attract all the suppliers in a particular
industry, giving opportunity for retail buyers
to visit one place, a couple of times a year to
place large orders.
Many companies also have Sales representatives
to fill the gap between the retailer and the supplier.
A sales rep is an individual that focuses on a
particular region and the retailers in that region
that carry the items that he represents. A sale
rep will continuously visit with retailers, keeping
up on what the consumer needs. Having a sales
representative to mediate between the retailer
and the supplier give the retailer the opportunity
to keep up with what is hip or fashionable at
any time. With manufactures, suppliers, trade
shows, and sales reps, the buyer for a retail
shop has a few different options to insure that
the product he claims to carry, is in his shop
when the consumer is there to purchase it. Without
these ways of obtaining merchandise these buyers
would have to rely on tactics not uncommon to
those who buy for a vintage clothing stores. They
would regrettably need to spend allot more time,
effort, and money getting the products that consumer
wants in his shop
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