With generation Y moving up in the corporate world, continuing to wear casual vintage pieces that were fashionable in there youth. Most of the generation NOW, is following closely behind them keeping similar trends. Needless to say the average baby boomer still has no clue what a vintage store is, while nearly all generation Y and NOW have known what they are there entire lives.
Vintage Clothing Stores have been in the United States for many years now, only recently in the past 15 years have they bean in more demand than ever. Perhaps it has to with the fact that today the fashion industry is always repeating itself, thus bringing pieces from the past back as trendy modern day attire. At one time a vintage clothing store’s clientele were solely individuals that were collectors of eccentric period pieces, or individuals that were looking for something only to wear to a costume party. Now day’s times have changed. Japanese kids are paying over $1000 American dollars for a pair of levis, the sole reason being they have a nearly transparent red line running down the inside seem, which is almost impossible to see to the naked eye. At the same time it is fashionable for a youth in the United States, guy or gal, to wear an old pair of Corduroy or polyester pants, with an old t-shirt, much like those of the baby boomer generation.With generation Xer’s moving up in the corporate world, continuing to wear casual vintage pieces that were fashionable in there youth. Most of the generation Y, is following closely behind them keeping similar trends. Needless to say the average baby boomer still has no clue what a vintage store is, while nearly all generation x and y’ers have known what they are there entire lives. As time goes by and individuals from these generations age and spend more of there earned money in today’s economy, it is prevalent that more vintage clothing stores will open in the years to come. Unfortunately the buyer for a vintage shop has to continually find ways to supply his/her shop, in an industry that has no real set way of supplying, unlike that of a normal apparel shop.
Normal apparel shops, or shops that don’t carry used apparel, have the opportunity to obtain merchandises either directly through the manufacturer, through suppliers or through sales representatives. Depending upon the set up of company, most manufacturers are companies that manufacture a certain product or products to wholesale either to suppliers or directly to a retail shop. The supplier then is a company that carries particular merchandise, such as accessories or clothing, and warehouses them for a manufacturer. This gives the retailer the opportunity to order what they need, when they need it. It works almost like a chain. A good supplier has a continual supply of what the retailer needs, and seldom has to put items on back order. Suppliers will also set up booths at trade shows giving the retail buyers for either a chain, or mom and pop retail shop, the opportunity to view all their new merchandise for the season. Trade shows are usually in large affluent cities and attract all the suppliers in a particular industry, giving opportunity for retail buyers to visit one place, a couple of times a year to place large orders.
Many companies also have Sales representatives to fill the gap between the retailer and the supplier. A sales rep is an individual that focuses on a particular region and the retailers in that region that carry the items that he represents. A sale rep will continuously visit with retailers, keeping up on what the consumer needs. Having a sales representative to mediate between the retailer and the supplier give the retailer the opportunity to keep up with what is hip or fashionable at any time. With manufactures, suppliers, trade shows, and sales reps, the buyer for a retail shop has a few different options to insure that the product he claims to carry, is in his shop when the consumer is there to purchase it. Without these ways of obtaining merchandise these buyers would have to rely on tactics not uncommon to those who buy for a vintage clothing stores. They would regrettably need to spend allot more time, effort, and money getting the products that consumer wants in his shop
Buying in this much bulk leaves a lot of shop owners with more merchandise than needed. The shop owner then acquires the need for a place to sift through these bales, other than at their shop. If the shop is a successful shop, chances are it is in a good area that is proud of its retail space. Making the cost for a shop owner to store bales expensive. Bales purchased from rag houses have to be sifted through, because usually a rag houses version of a good grade is much different than a shop owners. Not everything is sell-able; leaving the shop owner throwing out much of it’s purchased articles. However, the prices are usually so good when a buyer can purchase in so much bulk, that many times the loss of some merchandise still makes the sell-able merchandise quite profitable. Unfortunately the added expense for a shop to store the left over merchandise can be over bearing. Many shop owners would rather pay a little more per article, than have to store left over articles that may never sell from the shop. Having time at all, to locate and make deals with these rag houses can be difficult enough for shop owners. Many buyers have sole privileges with rag houses making it even more difficult for someone starting out in this industry to purchase merchandises this way. Until recently there has bean no other alternative to buyers purchasing large amounts of sell-able Vintage Clothing. Having something to fill the gap, a vintage wholesaler if you will, would give today’s Vintage Buyers, and the ones of tomorrow, a whole new way of purchasing vintage items. It would present the buyer the opportunity to purchase items, in any amount, when they need them.
This would free up so much time for the buyer, providing them the chance to stay at home and run their shop, or whatever it is they do. Having a Vintage Clothing Warehouse would also cut back on the extra storage a shop owner would need, while offering him the opportunity to store only what is selling best that season. There has been in the past, and will be even more of a position in the future for anyone that is willing to connect the dots, and fill in the space, warehousing and wholesaling vintage Clothing. Until recently no one has tried to fill the gap, sure some have tried and are still trying. Most of them are single shop owners that are trying to find a way to resale items purchased in bulk, that they deemed unworthy to sale in there own retail shop. These individuals are not providing for many customers but are instead moving there dead stock for whatever they can. At the same time some overseas shipping companies have tried to fill the gap by offering smaller bundles than rag houses, selling items per piece instead of per pound. Unfortunately, these are over seas shipping companies, not vintage wholesalers, making most of these companies unaware of what the vintage consumer is in fact looking for. Attempts have bean made, because the need is there, but so far only one company stands out as a leader in this evolving industry.
Vintage Wholesale was established in 2000 . In the past 10 years they expanded to 7 retail stores, which led to a wholesale division specializing in clothes form the 1940’s to the 1980’s. Today they have directed much have there focus to the wholesale business. With years of experience in the industry and feedback from the retail shop, the team is able to keep up with trends in the market and can often predict what will be selling in the future. Vintage Wholesale has been able to fill the gap between the rag house and the retail, actually becoming a supplier to a starving industry.