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With the youth of yesterday and today
getting older and spending more time and money in today's economy, more retail
shops in the future will need to change their format to cater to consumer needs
of tomorrow. In doing this, it is prevalent that more hip urban shops, and vintage
clothing stores will open in the days to come. It is no secret that the mark up
in a vintage clothing store is different than that of most typical retail shops,
some feel that the margin of profit on the merchandise is well worth the time
and effort spent acquiring it. This is because it is common for most retail shops
to get anywhere from an 80% -150% mark up on items purchased from a wholesaler,
where it is not un-common for a vintage shop to get anywhere from a 200%, up to
even 500% on sellable items. The profit margin is quite a bit better than that
of a typical retail shop, not including the expenses in the time and effort used
to find the merchandise. Perhaps this is what draws individuals to this industry
in the first place. The cliental for a vintage clothing store doesn't generally
mind the mark up, because they know that it is virtually impossible to go anywhere
with such a selection of particular items that they are searching for. It is then
up to the Shop itself to add a hip environment that will draw their cliental to
them. Most successful vintage clothing stores offer a unique environment with
a distinct personality that remind customers of when shopping use to be a great
experience. As our culture becomes even more shopping obsessed, vintage clothing
stores are helping to inject culture back into commerce. Because of this most
vintage clothing stores can be found in cultural walking plazas that draw a daily
cliental to tattoo shops art galleries or other interesting surrounding shops.
With existing vintage stores in the market and more to come in the future, ways
for buyers to obtain merchandise will have to evolve as well. The ideal situation
for these stores would be to keep the same mark up, reduce the cost of storage,
and save time on finding the merchandise that will fill the racks. One way to
do this is to give the opportunity for shop buyers to purchase items in a similar
format to that of a typical retail shop. Photos:
Counter Culture | Deep Ellum, dallas |
